Seize the Season: The Perks of Selling Your Home on the Gold Coast During the Festive Summer Holidays
The Australian property market often slows during the festive months of December and January. This period frequently sees a decrease in the number of homes listed for sale, which can be ascribed in part to the Christmas season, when homeowners and real estate investors opt to put their houses on the market later. While this pattern may appear to some to be counterintuitive, it actually gives a unique opportunity for sellers looking to make a move at this moment.
If you're thinking about selling your Gold Coast property, consider taking advantage of the quieter market in December and January. Here are some reasons why now could be an excellent time to sell your house:
Lower competition, higher visibility
The reduced competition is one of the key advantages of selling your house during the summer slowdown. Because fewer homeowners and investors are selling their properties, your home is more likely to stand out among the restricted options available to potential purchasers. This low inventory can work in your favour by attracting serious buyers who have fewer options, thereby increasing demand for your property.
Targeting Holiday Makers
During the holiday season, an inflow of vacationers and holidaymakers explore various places throughout Australia. These visitors represent a distinct demographic that sellers may tap into, whether it's beachfront residences or calm countryside estates. By effectively marketing your property during this time, you can access a larger pool of possible buyers who may be visiting the region and imagining a future in the area. Displaying your home's distinctive qualities and appeal to vacationers can catch the attention of individuals looking to buy a home in the area.
Possibilities for Serious Buyers
While some owners may be hesitant to offer their houses in December and January, buyers who are actively looking at this period are frequently more serious about purchasing. These people are usually driven and ready to act quickly if they find a property that fulfils their requirements. By properly presenting your home and selling it competitively, you may attract these committed buyers who are ready to secure a property even throughout the holiday season.
Tips for Selling Successfully in December and January
• Strategic Marketing: Use targeted marketing methods to promote your property's unique advantages and attract vacationers.
• Flexible Viewing Schedules: Be flexible with viewing times since potential buyers may be juggling vacation arrangements.
• Pricing Strategy: Even if there is less competition, it is critical to set a reasonable and competitive price for your property to attract serious purchasers.
• Professional Help: Seek advice from experienced real estate brokers who understand the complexities of selling during this period.
"The reduced number of properties on the market during the holiday season increases the possibility of a faster and more profitable sale." When there is less competition, buyers are often more driven to purchase. The emphasis on the holiday season tends to weed out less serious purchasers, leaving a pool of genuinely interested people eager to secure a property. "This presents a golden opportunity for sellers because serious buyers are actively looking for their next home while others are preoccupied with holiday festivities," says Matt Davies, a seasoned realtor at Fox's Real Estate.
"Selling your property during December and January allows it to shine in a less crowded marketplace," Davies continues. The paucity of available homes not only increases the visibility of your house but it also attracts buyers who are eager to make a move without being distracted by several competing listings. It's a time when serious purchasers are more common, and the right home can rapidly pique their interest."
This perspective from an experienced real estate agent highlights the benefit sellers might gain by taking advantage of the quieter market in Australia during the holiday season.
Due to the seasonal slowdown, selling your house in December and January in Australia may appear unusual. However, this time of year offers a particular benefit for sellers who want to take advantage of lower competition and reach out to a varied group of possible purchasers, including vacationers visiting other places. Sellers can effectively position their properties and take the opportunity to make a successful sale during the holiday season by using clever marketing, accommodating viewing schedules, and setting realistic and enticing pricing.
In essence, while the Australian property market typically slows throughout December and January, sellers who take advantage of this unique window may reap the benefits of a less congested market and the opportunity to attract serious purchasers looking for their dream property.
Remember that the right strategy, along with a well-presented home, may make or break a successful sale, even during the slower months of the year.
By Maddison Cameron
30 November 2024
"Navigating Your Home Sale: Neil Jenman's Wisdom on Alternatives to Auctions"
The options accessible to real estate sellers are as varied as the types of homes on the market. Many people have turned to auctions to sell their properties, but Neil Jenman's insight into potentially viable alternatives to auctions illuminates some crucial factors to think about. Let's investigate these options with Neil Jenman's wisdom as a guide.
Fostering Transparency and Control
Neil Jenman stresses the importance of being honest with clients. If you can choose the path your property takes, you may tailor the terms and circumstances to suit your needs. This might provide the buyer with a sense of control over the sales process.
Stress-Free Bargaining
The tension and urgency of an auction setting may cause some purchasers to make hasty decisions. The advice of Neil Jenman inspires us to look for a more comfortable, consumer-friendly atmosphere. Buyers are afforded this flexibility whether they go the private sale or negotiation route.
Managing the Pressures of Competition
However, some purchasers may be put off by the prospect of bidding wars at auctions, even though this could enhance the final sale price. Taking Neil Jenman's advice to heart, you may make your sales process more welcoming to a broader group of people by using less intimidating tactics.
Modularity Geared Towards the Vendor
Keeping with Neil Jenman’s philosophy, it’s important to negotiate terms that benefit you, the vendor. Other means of selling give you more control over the circumstances, unlike auctions, which typically favour the buyer.
Reducing Emotional Turmoil
Putting your property up for auction can be an emotional roller coaster in and of itself. Following Neil Jenman’s philosophy, opting for a less stressful approach can be emotionally relieving for both sellers and buyers.
Marketing on Your Timeline
“You shouldn't rush into selling your home”, says Jenman. It's possible that the auction process may enforce a strict marketing schedule that doesn't work with the unique features of your home. Taking a different approach to your marketing allows you to target your message to the right audience at the right time.
Negotiation and Customisation
The way Neil Jenman does business in real estate emphasises adaptability and individualisation in the bargaining process. You can evaluate each offer separately and possibly counteroffer if you choose a non-auction approach, allowing for a more thorough review of potential buyers.
Price Realism and Efficiency in Costs
The sage advice of Jenman stresses economy and precision in pricing. If an auction doesn't pan out, you can avoid losing money by using another method. Your real estate agent is your best resource for setting a fair asking price that reflects your home's true market value.
In Neil Jenman's spirit, while auctions can be suitable for specific situations, exploring alternative selling methods can help you make an informed choice that aligns with your unique circumstances and property type. Selling your home is a significant decision, and the method you select should cater to your preferences and objectives. By considering the alternatives, you can embark on a journey to a successful sale guided by insights from one of the real estate industry's prominent figures.
By Maddison Cameron
31 October 2023
Selling Your Home with Fox's Real Estate: A Tailored Approach to Success
Selling your home can be a complex endeavour, but with Fox's Real Estate by your side, you can expect a personalised and effective approach that maximises your chances of a successful sale. In this article, we'll explore how Fox's Real Estate can assist you in preparing your home for sale, setting the right price, and marketing your property to achieve your goals.
1. Prepare Your Home for Sale with Expert Guidance
At Fox's Real Estate, we understand that the key to a successful sale starts with presenting your property in the best possible light. Here's how we can help you prepare your home:
A. Tailored Recommendations: Our team of experienced agents will conduct a thorough evaluation of your property and provide tailored recommendations for improvements and staging. We know what buyers are looking for and will help you make the necessary adjustments to enhance your home's appeal.
B. Professional Network: We have a network of trusted contractors, stagers, and service providers to assist with repairs, maintenance, and home staging. You can count on us to connect you with the right professionals to get the job done efficiently.
C. Stress-Free Process: Selling a home can be overwhelming, but with Fox's Real Estate, we'll guide you through the process step by step, making it as stress-free as possible. Our goal is to ensure your property shines in the competitive market.
“Our goal is to ensure your property shines in the competitive market”.
2. Set the Right Price for Maximum Value
Determining the optimal asking price for your property is a crucial step, and it's where our expertise truly shines:
A. Comprehensive Market Analysis: Our team conducts an in-depth analysis of the local real estate market, considering recent sales of comparable properties and current market conditions. This ensures that your home is competitively priced to attract potential buyers.
B. Strategic Pricing: We work closely with you to set a price that aligns with your goals, whether it's maximising your profit or ensuring a quick sale. Our agents provide valuable insights to help you make informed decisions.
C. Negotiation Expertise: When offers come in, our skilled negotiators will represent your best interests, aiming to secure the most favourable terms and price for your property.
3. Effective Marketing That Gets Results
Fox's Real Estate understands the power of strategic marketing in selling your property swiftly and efficiently:
A. Professional Photography and Video Tours: We invest in high-quality photography and videography to showcase your home's best features. This creates a compelling online presence that captures the attention of potential buyers.
B. Targeted Advertising: We leverage various online platforms, real estate websites, and social media channels to reach a broad audience of potential buyers. Our marketing team creates engaging listings with detailed descriptions to pique interest.
C. Open Houses and Private Showings: We coordinate appointment-only open houses and private showings to ensure maximum exposure to your property. Our agents are skilled in presenting your home in the best possible light during these events.
When you choose Fox's Real Estate, you're not just getting a real estate agency – you're getting a dedicated team of professionals committed to achieving your selling goals. With our personalised approach, market expertise, and comprehensive marketing strategies, we're here to ensure your home selling journey is a seamless and successful one. Contact us today to discover how we can make selling your property a rewarding experience.
By Maddison Cameron 29 September 2023
Hands-On Learning and Skill Development: The Smartre Sales System Experience
In the pursuit of excellence, real estate agencies are constantly seeking innovative approaches to training that can empower their agents with the latest tools and techniques. Fox's Real Estate is no exception. This week, Fox's agents embarked on a transformative learning journey as they immersed themselves in the Smartre Sales System during a three-day training event in Brisbane.
The Smartre Sales System is a cutting-edge approach to real estate sales that merges traditional best practices with progressive modern thinking. Designed to streamline the sales process and enhance client satisfaction, this system has been making waves in the industry for its efficiency and results. The integration of modern tools like data analytics, AI-driven insights, and client-centric management has redefined how properties are marketed and sold.
During the three-day training in Brisbane, Fox's agents had the unique opportunity to delve deep into the Smartre Sales System. Led by industry experts with a proven track record of success, the training provided agents with hands-on experience with the system's various components. From mastering the art of crafting compelling property listings to harnessing the power of data to target potential buyers, agents gained insights that are poised to revolutionise their approach to real estate transactions.
One of the core tenets of the Smartre Sales System is its emphasis on adaptability. The ever-evolving nature of the real estate market demands an agile approach, and this training equipped Fox's agents with the skills to navigate changes with confidence. By understanding the nuances of market trends and buyer behaviours, our agents are now better equipped to tailor their strategies to suit the unique needs of each client.
At the heart of the Smartre Sales System is a dedication to providing exceptional service that puts clients first. The training emphasised the importance of building lasting client relationships through transparent communication, personalised experiences, and a keen understanding of client objectives. By incorporating these principles, Fox's agents are primed to not only meet but exceed client expectations, fostering trust and loyalty in an industry where these attributes are invaluable.
As Fox's agents return from their three-day training in Brisbane, they bring with them a wealth of knowledge, insights, and practical skills acquired through the Smartre Sales System. The agency's commitment to investing in such comprehensive training underscores its dedication to staying at the forefront of the real estate landscape. Armed with an innovative approach, Fox's agents are well-prepared to navigate the challenges and seize the opportunities that lie ahead. Mick Flynn, one of the Principals at Fox’s Real Estate, stated, “We never stop learning at Fox’s, our clients are the most important part of our business, and that is where our focus is 100% of the time. The Smartre training system aligns perfectly with our ethics and culture, and I am thrilled to see our agents grow and transform from the knowledge gained this week”.
The inclusion of the Smartre Sales System training into Fox's Real Estate's ongoing learning initiatives is a testament to the agency's commitment to excellence. In a world where adaptability, innovation, and client-centric service are paramount, the Smartre Sales System equips agents with the tools needed to excel. As Fox's agents apply their newfound knowledge and skills, they are not just embracing change; they are driving it, setting a new standard for success in the dynamic realm of real estate.
By Maddison Cameron
Thursday 31st 2023
Fox's Real Estate: Your Path to Optimal Property Value on the Gold Coast
When selling your property on the Gold Coast, the key to success lies in partnering with the right real estate agent. Meet Fox's Real Estate, a leading agency with a stellar reputation for its commitment to getting you the right money for your property. This article will explore why Fox's Real Estate stands out as the most ethical real estate agent on the Gold Coast and how they can help you achieve the best possible value for your property sale.
Fox's Real Estate boasts a team of seasoned professionals who possess intimate knowledge of the Gold Coast property market. Their years of experience have equipped them with a deep understanding of local trends, market fluctuations, and the factors that can impact property values. By leveraging their insights, they can provide you with a realistic and competitive property valuation that aligns with current market conditions.
Since every property is unique, generic marketing strategies won't do the trick. Fox's Real Estate is aware of this. They develop unique promotional plans for each of their listed properties. They utilise an extensive marketing mix, including professional photography, targeted online ads, and smart open houses, to advertise your home to the widest possible audience and ultimately sell it for the best price. And a bonus is that they will never charge you upfront fees for marketing and advertising, unlike most of their competitors.
With years of operation on the Gold Coast, Fox's Real Estate has built a vast network of potential buyers and investors. Their extensive database allows them to connect with individuals who may be actively searching for properties like yours. This can lead to quicker sales and potentially generate competing offers, which can drive up the selling price.
Negotiating the best price for your property requires finesse, skill, and market knowledge. Fox's Real Estate has a proven track record of successful negotiations, ensuring that you receive the highest possible value for your property. Their agents are adept at handling various scenarios and can advocate for your best interests throughout the negotiation process.
One of the hallmarks of Fox's Real Estate's success is their dedication to personalised customer service. Selling a property can be a complex and emotional process, and their team is committed to supporting you every step of the way. From the initial consultation to the final closing, they provide a seamless and transparent experience, keeping you informed and empowered throughout the journey.
A strong reputation is earned through consistent excellence, and Fox's Real Estate has garnered the trust of clients and industry professionals alike. Positive reviews, testimonials, and word-of-mouth referrals attest to their commitment to client satisfaction and achieving outstanding results.
At Fox's Real Estate, it's not just about closing a deal; it's about fostering long-term relationships with their clients. Whether you're a first-time seller or an experienced investor, they take the time to understand your goals and tailor their services accordingly. This client-centric approach has earned them loyal customers who return for their real estate needs time and again.
According to Mick Flynn, the Principal of Fox's Real Estate, there couldn't be a more opportune moment to sell your property on the Gold Coast. With the region boasting one of Australia's fastest-growing economies and experiencing a surge in migration, the demand for homes has never been more robust. "Serious buyers are actively seeking their dream home on the picturesque Gold Coast," says Mick. He points out that the decreasing inflation has led to people becoming more financially confident, resulting in a surge of homebuyers. Moreover, with a rental market flooded, there is a significant rise in the number of individuals looking to invest in their own homes, further bolstering the buyer pool. The convergence of these factors makes the current market an exceptional opportunity for property sellers on the Gold Coast.
In the quest to secure the best possible price for your Gold Coast property, the crucial factor lies in selecting the right real estate agent. Without a doubt, Fox's Real Estate emerges as the ideal choice, thanks to their unparalleled knowledge of the region, unwavering dedication to every client, and remarkable history of achievements. When you entrust Fox's Real Estate as your partner in the sale of your home, you can rest assured that you are in capable hands. Their commitment to maximising your profit and minimising any selling-related stress makes them a true standout in the real estate industry. With Fox's Real Estate by your side, you can embark on your property-selling journey with absolute confidence and optimism.
By Maddison Cameron
July 31 2023
The Impact of High-Interest Rates and the Rental Crisis – Why it’s a great time to sell your property on the Gold Coast.
The real estate market on the Gold Coast is currently experiencing the effects of high-interest rates. Potential buyers and investors face increased challenges in accessing affordable financing as borrowing costs rise. In this article, we will explore the impact of high-interest rates on the Gold Coast's real estate market and discuss the implications for buyers, sellers, and overall market dynamics.
As of 2023, interest rates in Australia have risen from historically low levels, reflecting the changing economic landscape. The Reserve Bank of Australia (RBA) has gradually increased the official cash rate, responding to factors such as inflationary pressures and economic growth. High-interest rates directly influence borrowing costs, making mortgages and loans more expensive for individuals and businesses.
High-interest rates can present significant challenges for buyers and investors in the real estate market. Affordability becomes a primary concern as higher borrowing costs translate into increased mortgage repayments. As a result, potential homebuyers may find it more challenging to enter the market or afford properties that were previously within their reach. Investors seeking to expand their real estate portfolios may face similar obstacles, with the potential for decreased returns on investment due to higher interest expenses.
High-interest rates can temporarily slow down market activity in the real estate sector, but they can also present unique opportunities for home sellers. While it's true that property demand may experience a slight decline as potential buyers exercise caution regarding larger mortgage repayments, this situation encourages more serious and committed buyers to come forward.
By attracting dedicated individuals who are ready to invest in their dream homes, sellers have a higher chance of finding the perfect buyer sooner than expected. Moreover, while there might be a temporary increase in competition and slightly longer listing times, these factors can also spur sellers to enhance the appeal of their properties, leading to better overall market performance. It's important to remember that the real estate market is influenced by various factors, such as supply and demand dynamics, population growth, and economic conditions, and these factors can still create favourable conditions for home sellers to achieve their desired outcomes.
Homeowners with existing mortgages may face challenges if their loans are tied to variable interest rates. As interest rates rise, monthly mortgage repayments may increase, putting pressure on household budgets. This situation may lead some homeowners to consider refinancing their mortgages to secure lower interest rates or explore other financial strategies to manage their debt. However, the availability of favourable refinancing options and the impact on overall housing affordability will depend on individual circumstances and prevailing market conditions.
A strong and stable economy can offset some of the adverse effects of high-interest rates. If the Gold Coast continues to experience robust economic growth, it can support market resilience and increase buyer confidence. Government policies aimed at stimulating the housing market, such as incentives for first-time homebuyers or investment tax benefits, may help offset the impact of high-interest rates and maintain market activity.
In addition to the positive outlook for home sellers on the Gold Coast, another factor contributing to the market's strength is the current shortage of rental housing. The scarcity of rental properties has created a significant demand from individuals and families seeking housing options, prompting many to consider buying instead of renting. This increased demand for homeownership further enhances the opportunities for home sellers.
Shift from Renting to Buying - The rental housing shortage has made it challenging for individuals to secure suitable rental accommodations. As a result, many tenants are motivated to transition from renting to homeownership. This shift in demand provides a favourable market environment for home sellers, as potential buyers actively seek available properties.
Favourable Selling Conditions - The combination of increased demand from prospective purchasers and a limited housing supply creates positive selling conditions. Shorter listing durations, multiple offers, and the possibility of achieving higher selling prices may be advantageous to homeowners. This competitive environment enables merchants to negotiate more favourable terms.
Potential for Competitive Bidding - The imbalance between supply and demand in the rental market can lead to competitive bidding situations among prospective homebuyers. This scenario increases the likelihood of multiple offers and can drive up the sale price of properties. Sellers can leverage this market condition to their advantage and potentially secure a premium price for their homes.
Long-Term Investment Potential - With the shortage of rental housing expected to persist, individuals may increasingly view homeownership as a more viable and stable long-term investment option. This perspective further strengthens the position of home sellers, as buyers see value in acquiring properties and building equity over time.
Market Stability - The Gold Coast's real estate market has demonstrated resilience and stability over the years. Despite the impact of high-interest rates and other market fluctuations, the region's desirability as a lifestyle destination, population growth, and sustained demand contribute to a stable and reliable market environment for home sellers.
Overall, property sellers on the Gold Coast are in a great position to capitalise on the region's advantageous market conditions and severe rental shortage, both of which are contributing factors. Several variables have combined to create favourable market conditions for home sellers at the moment. These factors include increased buyer demand, low inventory levels, competitive bidding, long-term investment opportunities, and stable market conditions.
Maddison Cameron
June 29 2023
Breaking Barriers and Achieving Success in Real Estate
Sue Flynn, a founding partner at Fox's Real Estate, is regarded as a pioneer in the real estate industry. She entered the traditionally male-dominated industry with driven ambition and has emerged as a leader in her field. In a candid interview, Sue shares her journey, the challenges faced by women in the industry, and the qualities that set them apart.
Recent data suggests that men have traditionally held the majority of positions in the real estate industry. But things have changed dramatically in recent years, with an increasing number of women entering and making their mark in this sector. According to data from the National Association of Realtors, the ratio of women working as real estate agents has risen from 15% in the 1950s to 48% in the year 2023. This demonstrates the growing presence and influence of women in the industry.
As one of the original partners in Fox's Real Estate, Sue Flynn understands the significance of encouraging and enabling women in the real estate market. Sue and her husband and business partner, Mick Flynn, are committed to providing equal mentoring and coaching opportunities to all members of the team, regardless of gender. Continuous learning and development efforts foster a culture where everyone can thrive and advance to their fullest potential.
Furthermore, Sue believes in providing equal opportunities and support for female real estate professionals. Fox's Real Estate actively encourages women to pursue leadership positions within the company. This commitment to diversity and inclusion is reflected in several successful women at Fox's Real Estate who have advanced in their careers, breaking the glass ceiling and inspiring others to do the same.
Fox's Real Estate also recognises the unique challenges women face in balancing work and family commitments. Sue ensures that the organisation promotes a healthy work-life balance, which employees value. As stated by Sue in our interview, "Fox's Real Estate helps women succeed in their professional and personal lives by fostering a supportive work environment".
"Fox's Real Estate helps women succeed in their professional and personal lives by fostering a supportive work environment".
Sue firmly believes that women bring a diverse range of qualities to the business world, particularly in real estate. Sue states “that women’s unique ability to listen deeply, solve problems, and read cues allows them to build strong connections with clients and provide exceptional service. These qualities, combined with great time management skills, empathy, and resilience, make women an invaluable asset to the industry”.
For potential female real estate agents looking to enter the industry, Sue offers the following advice:
For potential female real estate agents looking to enter the industry, Sue offers the following advice:
Embrace your unique strengths: Recognize the qualities and skills that you bring to the table. Women have a natural ability to empathise, listen deeply, and solve problems, which are essential in building relationships with clients. Embrace these qualities and leverage them to your advantage.
Pursue continual learning: Real estate is a dynamic and ever-changing industry. Commit yourself to continuous learning and professional development. Stay updated on market trends, new technologies, and industry best practices. The more knowledgeable you are, the more value you can provide to your clients and employers.
Set clear goals and have a plan: Define your goals and develop a well-thought-out plan to achieve them. Set both short-term and long-term goals and create actionable steps to reach them. Having a clear direction will help you stay focused and motivated during the early years of your real estate career.
Build a strong support system: Surround yourself with mentors, coaches, and colleagues who believe in your potential. Seek guidance from experienced professionals who can provide valuable insights and advice. Having a supportive network can make a significant difference in your journey.
Be resilient and adaptable: Real estate can be challenging, but it's important to remain resilient and adaptable. Learn from your experiences, embrace failures as learning opportunities, and adapt to changes in the market. Your ability to persevere and adapt will ultimately lead to your success.
Exhibit integrity and trustworthiness when interacting with clients and co-workers. These traits are uncommon in the ever-changing Real Estate industry, but they have the potential to make you invaluable to your company and your clients.
Written By Maddison Cameron
31st May 2023
Fox’s Real Estate Joins the Ranks to Support ‘Soldier On’
Fox's Real Estate on the Gold Coast is owned and led by Mick Flynn, who served for eight years in the Australian Navy before transitioning into the real estate industry in Darwin. Mick is aware of the value of hiring veterans. When I asked Mick how his time in the Navy had influenced his work ethic in the civilian world, he explained, "There are no excuses in the Defense Force, so when you are back in the civilian world, you focus on achieving your goals." That's why I joined the ranks of those who support Soldier On and want to provide veterans with the chance to work in an industry that allows flexibility, serve others, and make a great income.
According to Mick, those who work in the armed forces frequently travel the world, which provides them with an excellent capacity to interact with people from a wide variety of backgrounds. During the time that Mick was in the Navy, he lived and trained in the United States as well as all throughout Australia. In addition, he sailed extensively throughout Asia. Mick explains that “because I have been exposed to a variety of races and cultures, I am now able to grasp how to deal with a diverse range of individuals, communicate well with them, and assist them in achieving their objectives in the real estate market”.
Damask Task Force
I was curious about Mick's experience in the Navy, so I asked him what he felt were the most valuable lessons he learned while serving. According to Mick, "teamwork, discipline, and the ability to be confident" are the reasons why recruiting ex-military individuals is such a benefit for any organisation. This explains why hiring ex-military personnel is such an advantage. Mick continues by saying, "It has taught me self-respect, organisational and management skills, and a discipline to succeed, and that is what I am looking for in my team, which is very hard to find in the civilian world."
After talking to Mick and a few other veterans who have since transitioned to civilian life, I came to the following conclusions on the advantages of hiring veterans:
Leadership skills: Veterans have experience leading and managing teams, making them excellent candidates for managerial and leadership roles in the real estate industry.
Attention to detail: Veterans are trained to pay close attention to detail and follow procedures, which is important in the real estate industry, where small errors can have significant consequences.
Work ethic: Veterans are accustomed to working long hours and taking on challenging tasks, making them highly productive and dedicated employees.
Adaptability: Veterans are trained to adapt quickly to changing situations, making them well-suited to the fast-paced and dynamic real estate industry.
Networking skills: Veterans have extensive networks within the military and veteran communities, which can be leveraged to develop new business opportunities and partnerships within the real estate industry.
Technical skills: Veterans have experience using advanced technologies and tools, making them well-suited to the highly technical aspects of the real estate industry.
Overall, hiring ex-veterans can bring a unique set of skills and experiences to the real estate industry, making them valuable and highly sought-after employees.
I finished the interview with Mick by asking him, what does Fox’s Real Estate mean to you, and why would you like to recruit ex-military into your business? Mick stated that “Fox’s Real Estate has a long tradition on the Gold Coast. My wife and I are the 4th owners since 1932 and we pride ourselves on looking after people. Military people have discipline and understand what it takes to make things happen and both Sue and I are excited about working with people that have this mindset”.
In conclusion, ex-veterans bring a unique set of skills and experiences that can greatly benefit the real estate industry. Their disciplined work ethic, attention to detail, and ability to work under pressure make them ideal candidates for roles such as property managers or real estate agents. Additionally, their familiarity with relocation and the intricacies of the military lifestyle can be invaluable in assisting military families with their housing needs. Furthermore, many ex-veterans possess leadership and communication skills that can help them excel in team-oriented environments, making them valuable assets to any real estate team. As such, the real estate industry can benefit greatly from the inclusion of ex-veterans in its workforce.
Written By Maddison Cameron
25th April 2023
Mick’s Stories on Losing Thousands
3. If done correctly, negotiations can result in mutually beneficial outcomes for everybody involved.
You can either be honest or dishonest when negotiating the purchase or sale of a property. To play the game fairly, you must be aware of the inherent dishonesty in real estate. Preparation is the key to a successful negotiation. It is possible to feel confident in negotiations if you are well-informed and ready.
An agent's job is to maximise the price of a client's property. As the commission is paid by the seller, the agent has a moral and ethical duty to look out for their best interests. This almost never occurs, leaving the seller at the mercy of a greedy agent who is only interested in making a quick buck. The agent rarely has the skills or integrity to negotiate fairly and thoroughly. A vendor can lose a lot of money due to incompetence like this. Real estate agents deal with more than just houses when they help clients purchase and sell properties; they also deal with the emotional feelings that come with these life transitions. I'm not implying that all agents are horrible people; rather, the problem rests with the structure of the industry itself, which often requires agents to lie in order to advance their careers.
In the real estate industry, it is common to have only one transaction with a client, as is often the case when a seller is relocating. If they plan to stay in the house for a long period, even the purchasers may not need an agent for a long while. Agents are not incentivized to provide outstanding service because they can build a career based on commissions and clients who may never return. Despite their best intentions, even an honest real estate agent may have trouble always acting in their client's best interests.
Neil Jenman states that there are simple rules to negotiating your property:
1. Be fair.
2. Be realistic.
3. Be aware of all parties’ emotions in the transaction.
4. Be careful with verbal commitments.
5. Do your research to gain the knowledge you need to negotiate.
The best advice I can give you is - If you can't locate a trustworthy agent to represent you, then you should try selling the property on your own. If you are aware of the ins and outs of the industry, selecting the best agent will be a breeze. You, as the seller, should be the boss and an expert in the area. Only then will you be in charge, not the agent.
Mick’s Stories on Losing Thousands
2. The "quote lie" is the first in a series of deceptions, so be wary of falling for it.
Finding sellers is a crucial point of competition for real estate agencies. Listings automatically lead to sales because there is always demand. Many homeowners will interview several brokers before settling on one to sell their home. A common criterion for selecting a realtor is the agent's ability to provide the highest possible valuation for the property. Therefore, the agent who tells the biggest lie usually ends up with the seller's business, as that agent will overquote in order to appease the seller.
In real estate, it is common practice to intentionally over-quote a property (a practice known as "buying the listing"). Even though thousands of agents are able to get away with this kind of fraud every day, it is important to keep in mind that doing so is not actually against the law. Now the onus is on the seller to learn the tricks of the trade used by the majority of real estate agents.
When dealing with a skilled con artist, you may not even suspect you are being taken advantage of. Most home sellers who fall victim to one of the real estate industry's many misleading tactics have no idea they were duped.
“Don't "sign anything," as Neil Jenman advises until you've verified that your safety and the value of your property are protected from the agent's procedures and system. Because you are entrusting your agent with one of your most valuable financial assets, it is imperative that you feel confident in the selling process and the agent's representation of your interests.
“Don’t sign anything”
Neil Jenman
You, as the seller, should direct the sale of your home. Demand that the agent's quote be put in writing and signed by both parties and make them accountable if they don't sell the property within the quoted range. Do not work with the agent if they refuse to sign this. Since they wouldn't have intentionally over-priced your property, to begin with, a trustworthy agent should have no problem signing this.
To avoid being duped by the "quote lie," it is important to research recent sales in the area and determine an accurate estimate of your home's value. A professional with no vested interest in the sale of your home can also provide an impartial assessment. Professional valuers are held accountable for their assessments and have no reason to give you false information. Choose a reputable negotiator over the one who provides you with the highest quote, and you can rest assured that they will work to get you the best possible price for your home without resorting to tricks.
Mick’s Stories on Losing Thousands
It all begins with an idea.
1. If the Agent Has Buyers, Why Are You Paying for Advertising?
For years now, I have been telling my clients and staff that advertising does not sell homes. You can imagine the response that I get, a rebuttal of all the reasons advertising works. I am not saying that advertising does not work to promote an agency or reach buyers and sellers; I am saying it does NOT sell homes.
Selling one's services is a primary goal of real estate advertising. They use this tactic to entice both buyers and sellers. They promote the company as a whole, not just one specific location. When looking for a home, most buyers never end up purchasing the one they initially phoned about, and of the few who do, the majority would have bought it regardless of whether or not it had been advertised. They fall in love with the property when the realtor shows it to them, and they buy it because it meets all their requirements. This means that the vast majority of real estate advertisements are useless as a sales tool. The agencies, on the other hand, promote themselves at the vendors' expense.
Real estate advertising, which can exceed several thousand dollars on top of the commission, is a common method by which sellers worldwide are swindled out of thousands of dollars. Agents not only benefit financially from having sellers foot the bill for their advertising campaigns, but they also enjoy perks like discounts and rebates from the many platforms where their clients' ads appear. The number of homes sold has not increased, despite the proliferation of real estate advertisements across many channels, since there will always be buyers, sellers, and people who need or want to relocate for work or personal reasons.
The public has been duped by the real estate industry into believing that the most heavily advertised agents are also the best. However, if we apply some common sense and consider some of the most widely advertised brands in the world— McDonald's, Coca-Cola, and so on—we realise that they are most likely not items that are good for us. But we keep putting our faith in agents who take thousands of dollars in advertising funds from their clients in order to promote their businesses.
“ The public has been duped by the real estate industry into believing that the most heavily advertised agents are also the best ”
Your real estate agent will undoubtedly receive enquiries for your home after advertising it. However, a real estate agent has numerous listings from which to choose. You may rest assured that the real estate agent will not compensate you in any way for using your home as a marketing tool, even if a potential buyer contacts them after seeing an ad featuring your property. So, next time an agent asks you to pay thousands for advertising, ask yourself this simple question - If the agent already has interested buyers, why are you footing the bill for advertising?
As Neil Jenman quotes, “You are the seller of a home, not the buyer of advertising.”